Recyclability of Plastic Film Packaging Increases with WRAP Program Initiative
31 October 2018
Connecticut has done a consumer awareness campaign in 2017 to increase in the quantity and quality of recycled plastic film packaging, such as bags and wraps, in the greater Hartford area. Their goal is diverting 60 percent of our waste from disposal by 2024.
This campaign is supported by partnership between its Department of Energy and Environmental Protection (DEEP), the Connecticut Food Association, grocery stores, plastics makers, and other recycling advocates.
This campaign involve people to recycle plastic film packaging at retail stores and to keep it out of curbside recycling bins. They have facilitated this campaign by having more than 20,000 drop-off locations across the country, predominately at major grocery and retail stores.
This campaign was a success because the result of this campaign is as follow:
an 11 percent increase in the amount of plastic bags collected
a seven percent increase in the amount of “other film” collected
a 23 percent decrease in non-film packaging “contamination.”